ANDRE | CASE STUDIES

A webpage and a mobile view of an online store for Minor Figures coffee, showing oat milk packaging with a playful illustration of a person holding a coffee cup, product options, and a subscription discount.

Cut churn by 5%, grew subscriptions 3.5% — with one redesigned page
SUBSCRIPTION | DTC | NEW CUSTOMER EXPERIENCE
MINOR FIGURES

Screenshot of the Minor Figures website displaying different types of oat milk products with a colorful, misty background and a mobile phone showing the same webpage.

46.7% more conversions, 33% more weekly orders — from one storefront redesign
LANDING PAGE | DTC | STOREFRONT
MINOR FIGURES

Header graphic for the Minor Figures ecommerce audit and heuristic evaluation case study

One audit, two major redesigns — and the numbers to justify both
RESEARCH | PAIN POINTS | DESIGN RECOMMENDATIONS
MINOR FIGURES

ABOUT ME

Product Designer (UX/UI) | FMGC/E-commerce

Photo of Andre Caudebec, UX and Product Designer based in London

Hi, I'm Andre Caudebec

I'm a UX and Product Designer based in London with a background in sales and operations. That combination means I don't just design interfaces — I spot operational friction and turn it into streamlined, intuitive workflows that work for both the user and the business.

I've applied this at Minor Figures, using data-informed design to improve their digital presence. I trained at the UX Design Institute and worked in fast-paced agile teams with Tech Fleet, collaborating cross-functionally from concept to launch.

I'm now looking to bring that mix of operational insight and design precision to a team building meaningful products.

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